1. Introduction to Project Management by the University of Adelaide What you’ll learn: • Core knowledge and skills in project management • Essential communication skills to manage a project • An understanding of why today’s projects are more complex
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2. Introduction to Marketing by University of Pennsylvania What you’ll learn: • Marketing strategy and Brand positioning • Communications strategy & Fundamentals of pricing
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3. Marketing in a Digital World by University of Illinois What you’ll learn: • How digital tools are changing price • How digital tools are changing product • How digital tools are changing promotion • How digital tools are changing placement
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4. Essentials of Corporate Finance Specialization by University of Melbourne What you’ll learn: • Role of Global Capital Markets • Approach to Valuation and Investments • Language and tools of Financial Analysis
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5. Successful Negotiation: Essential Strategies and Skills by University of Michigan What you’ll learn: • Creating a contract • Planning a negotiation strategy • Key tactics for negotiation success
6. How to Build a Startup by The Lean Launchpad What you’ll learn: • Value proposition & CRM • Resources activities and costs • Business models and customer development
7. Entrepreneurship 101: Who is your customer? by Massachusetts Institute of Technology What you’ll learn: • Market Segmentation • Beachhead Market Analysis • Profiling of Customer Persona
8. Foundations of Business Strategy by University of Virginia What you’ll learn: • Analyzing Industry Structure • Determining Competitive Position • Introduction to Strategic Analysis
9. Competitive Strategy by LMU Munich What you’ll learn: • Entering a new market • Taking care of your competitors • Complementary products and Strategic Partnerships
10. Introduction to Finance and Accounting Specialization by University of Pennsylvania What you’ll learn: • Corporate financing • Fundamentals of Finance • More on Financial Accounting
