Applications are now open for the 2025 HP-Google Skills for Business Programme. The Skills for Business programme directly addresses these challenges by offering tailored training in areas such as artificial intelligence (AI), digital marketing, and e-commerce.
The initiative builds on the success of Google’s Hustle Academy Business Bootcamp, which has supported over 15,000 SMEs across Africa since 2022, and integrates HP LIFE’s extensive library of over 30 training modules, available in eight languages online, via mobile app, and offline.
The programme includes hands-on modules and expert-led virtual workshops, focusing on practical skills like boosting productivity with AI, mastering digital marketing essentials, and launching e-commerce ventures. These resources are designed to help SMEs enhance operational efficiency, attract new customers, and expand their online presence.
- Are you a small business owner looking to work smarter, sell online and reach more customers?
- Join a free 3-hour virtual training covering Digital Marketing, AI and E-Commerce and get access to 3 extra self-paced courses on funding, customer experience and more.
